Brand guidelines

TradeOS Brandbook.

The visual identity for TradeOS — the Trusted Network for Skilled Trades, powered by Home Alliance. Calm, restrained, infrastructure-grade.

Logo.

The wordmark uses Syne Extrabold with a tight −0.02em tracking. "OS" always carries Brand Amber. The endorsement line "Powered by Home Alliance" sits below in DM Sans, uppercase, low opacity.

TradeOSPowered by Home Alliance

Color.

All UI color comes from semantic tokens defined in src/styles.css. Never hardcode hex values in components.

Brand Amber

--primary · #F5A623

Primary CTAs, OS in wordmark, focus accents

Foreground Ink

--foreground · #0D0D0D

Headings, body text, primary surfaces on light

Accent Cream

--accent · #FFF3D4

Soft highlight surfaces, callouts (light theme)

Accent Bronze

--accent · #C87000

Soft highlight surfaces (dark theme)

Typography.

Display · Syne

TradeOS

Used for the wordmark only.

UI · DM Sans / system

Trusted network for skilled trades.

Body and UI copy. Operator tone — plain, direct, never SaaS-flavored.

Voice.

Operator words. Work, jobs, dispatch, permits, steady volume. Never "workforce orchestration" or "fulfillment infrastructure".
Contractor-first. CTAs say "Apply as Contractor" — never "Join TradeOS" or "Sign Up".
Calm, not loud. No marketing gradients, no neon, no hover-scale. Less = more.
Trust = levels + badges.Never a numeric score on public surfaces.